Playmobil Experience Center

600SQM, Turnkey

Shanghai, 2022


Welcome to a world of play and imagination! The Playmobil Shanghai Experience Center is the first ever experience center for Playmobil and their first corporate store/office in Asia. With a history of over 140 years, Playmobil is Germany’s largest toy producer.

Our concept for the Shanghai Experience Center was to create a lasting impression and connection between parents and their children, through a shared Playmobil phygital experience. Combining both physical and digital interactions, the experience center takes children on a journey through the Playmobil world.